Applicable Limited

3130 Great Western Court
Stoke Gifford
Bristol, BS34 8HP
United Kingdom
+44 117 915 2200

Applicable Technology Inc.

3707 Cypress Creek Parkway
Suite 450
Texas, 77068
United States of America
+1 832 591 6625

Applicable Limited

Suite 7, Building 9-12
107 Miles Platting Road
Eight Mile Plains
Queensland, 4113
+61 73 2228888

Applicable Singapore

36B Boat Quay
Singapore, 049825

Applicable - Privacy Shield Privacy Policy

Applicable strives to process and disclose personal information in a manner consistent with the laws of the countries in which we do business. This Privacy Shield Privacy Policy, replaces the old policy in relation to Safe Harbor and is effective from 6th September 2016, sets forth the privacy principles that Applicable follows with respect to transfers of personal information between the European Economic Area or EEA, Australia and the United States. In accordance with our commitment to protect personal privacy, Applicable adheres to the principles of the Privacy Shield Framework as developed by the U.S. Department of Commerce in consultation with the European Commission. The principles and Frequently Asked Questions (FAQs) referred to in this policy constitute Privacy Shield privacy framework.


“Personal Information” or “Information” means information that is (1) accessed, processed or transferred outside the EU as part of the delivery and support of Applicable’s services (this relates to Applicable offices in the United States of America and Australia and datacentre locations in the UK, USA, Singapore and Australia); (2) is recorded in any form; (3) is about, or pertains to a specific individual; and (4) can be linked to that individual.

EU-US Privacy

Applicable is a participant in the U.S. Department of Commerce's EU-U.S. Privacy Shield and has certified that we adhere to the EU-US. Privacy Shield Principles. Applicable is subject to the investigatory and enforcement powers of the Federal Trade Commission.

For more information about the EU-US Privacy Shield Framework, visit the U.S. Department of Commerce's Privacy Shield website

Personal Data Collected

During its activities and delivery of Unified Communication business solutions Applicable may gather the following information: name of caller and callee, email address, IP address, location, connections, durations, quality of interface, conversation history (if configured), call recording (where contracted). All of this information is necessary for the service delivery as well as to maintain and improve the service offering.

Adherence to European Union Privacy Principles

Applicable has installed policies and procedures to ensure that it adheres to the European Union Privacy Principle as part of its broader information security management system. This includes provision to involve an independent third party to resolve privacy disputes when necessary.

Disclosure to Law Enforcement

Applicable may disclose Personal Data, with or without notice (a) if required by a judicial or administrative order, (b) where required by law, or (c) at our sole discretion, where we deem it necessary to protect the safety of any individual, the general public, or to prevent violation of the rights of Applicable or any third party.


Applicable is a United Kingdom registered company, with other group affiliate offices in Australia and the United States of America. Applicable was acquired by Arkadin in August 2016. Applicable in delivering its services may access / process data and information in any or all of these locations. Applicable applies consistently its Privacy and Information Security Policies in all locations, including the Privacy Shield Privacy Policy. More information about Applicable can be accessed at

Change of Ownership

In the event of change in ownership, or a direct merger or acquisition with another entity, we reserve the right to transfer all of Applicable information, including Personal Data, to a separate entity. Applicable would use commercially reasonable efforts to notify of any change of ownership; merger or acquisition by a third party. Modifications required would be addressed at that time.



When supplied with information by its clients or gathering information internally agree and conform the purpose for which that personal information was collected; how it may be accessed or processed; and agree the Applicable locations where this may be stored or accessed from.


Applicable will offer individuals the opportunity to choose (opt out) whether their Personal Information is (1) to be disclosed to a non-agent third party or (2) to be used for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual.

Onward Transfers to Agents

In cases of onward transfer to third parties of data of EU individuals received pursuant to the EU-US Privacy Shield, Applicable Limited remains liable. Sharing of data only occurs where it is necessary for the purposes of delivering, analysing and improving the service. Applicable will obtain assurances and monitor its agents that they will safeguard personal information consistent with this Policy. Examples of appropriate assurances that may be provided by agents include: a contract obligating at least the same level of protection as is required by the relevant Privacy Shield Principles, being subject to EU Directive 95/46/EC (the Data Protection Directive), Privacy Shield certification by the agent, or being subject to another European Commission adequacy finding. Where Applicable has knowledge that an agent is using or disclosing personal information in a manner contrary to this Policy, Applicable will take reasonable steps to prevent or stop the use or disclosure.

Data Security

Applicable shall take reasonable steps to protect the Information from loss, misuse and unauthorized access, disclosure, alteration and destruction. Applicable has put in place appropriate physical, electronic and managerial procedures to safeguard and secure the Information from loss, misuse, unauthorized access or disclosure, alteration or destruction verified under its ISO27001:2013 registration. Applicable cannot guarantee the security of Information on or transmitted via the unsecured Internet.

Data Integrity

Applicable shall only process Personal Information in a way that is compatible with and relevant for the purpose for which it was collected or authorized. To the extent necessary for those purposes, Applicable shall take reasonable steps to ensure that Personal Information is accurate, complete, current and reliable for its intended use.


Upon request, Applicable will grant individuals reasonable access to personal information that it holds about them. In addition, Applicable will take reasonable steps to correct, amend, or delete information that is demonstrated to be inaccurate or incomplete.


Applicable uses a self-assessment approach to maintain compliance with this privacy policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented and accessible and in conformity with these Principles. We encourage interested persons to raise any concerns using the contact information provided and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of Personal Information in accordance with the Principles.

Dispute Resolution

Any questions or concerns regarding the use or disclosure of personal information should be directed to Applicable at the address given below. Applicable will investigate and attempt to resolve complaints and disputes regarding use and disclosure or personal information in accordance with the principles contained in this Policy. Applicable has further committed to refer unresolved privacy complaints under the US-EU Privacy Shield Principles to an independent dispute resolution mechanism when necessary. Applicable uses Privacy Trust Visit to file a complaint.

Finally, as a last resort and in limited situations, EU individuals may seek redress from the Privacy Shield Panel, a binding arbitration mechanism.


This privacy policy may be amended from time to time consistent with the requirements of Privacy Shield. We will post any revised policy on this website.

Information Subject to Other Policies

The Company is committed to following the Principles for all Personal Information within the scope of the Privacy Shield Agreement. However, certain Information is subject to policies of the Company that may differ in some respects from the general policies set forth in this privacy policy.

Contact Information

Questions, comments, or complaints regarding the Company’s Privacy Shield Policy or data collection and processing practices can be mailed or emailed to:

Applicable Ltd

3130 Great Western Court

Stoke Gifford


BS34 8HP

United Kingdom